ABOUT US

Shaping a world where financial well-being is within reach

WHO WE ARE

We are building Africa's leading Embedded Finance Company.

By integrating credit into supply chains and payment flows of our partners, unlocking financial success for individuals and businesses.
We are licensed by the Central Bank of Nigeria and have proudly served millions of customers nationwide since 2007.

2M

+

Active Customers

N

500

B+

Loans Disbursed
We put our customers at the center of what we do. We understand the day-to-day financial needs and pressures of cash constrained consumers. We continue to work to deliver financial products that give customers more control and help them to get on with their lives.
VISION

To be Africa’s leading embedded finance provider.

MISSION

To ensure access to financial solutions is a universal opportunity.

Our DNA

Our values are the backbone of who we are and how we do things. When we hire, we look for people who share them.
Entrepreneurial
Proactive, resourceful, and willing to take calculated risks to drive innovation and create value.
Execution
Self-starters, decisive, action-oriented, and can effectively execute plans to achieve goals.
Energy
Bring passion, vitality, and a can-do attitude, inspiring those around them.
Evolution
Adaptable, forward-thinking, and willing to embrace change as an opportunity for growth.
Empathy
Demonstrate a genuine desire to make a positive impact on others’ lives.
Excellence
Continuously see improvement, and deliver outstanding results.
LEADERSHIP

Our Board of Directors

Ladi Balogun
CHAIRMAN
Chukwuma Nwanze
MD/CEO
Yemisi Edun
Non-Executive Director
Shiba Ghosh
Non-Executive Director
Olufunmilayo Adedibu
Non-Executive Director
Fola E. Ogunsiakan
Non-Executive Director

Management Team

Gboyega Adelowore
Chief Risk Officer
Abiodun Adigun
Chief Marketing Officer
Godwin Clark
Head, Personal Loans
Faith Ojieku
Head, Embedded Finance
Olufemi Peluola
Chief Audit Executive
Nifemi Oluboyede
Chief Product Officer
Edwina Olanipekun
Chief People Officer
INVESTORS INFORMATION

Milestones & Performance

25

+

Offices Across Nigeria

800

+

employees

500

B+

Loans Disbursed

2

M+

Beneficiaries

Credit Rating & Key Indicators

GCR - Stable
Category & Outlook
National
Rating Scale
BBB
Long Term Rating
A3
Short Term Rating

Whistle Blowing Policy

Credit Direct is committed to maintaining the highest possible standards…
Learn more

Start your journey to financial freedom today.

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