Are you a salaried employee? Do you work in the Federal or State government and need quick emergency loans within hours? Do you need loans without collateral? We provide quick unsecured emergency loans without collaterals within hours to all federal and state government employees within Nigeria. Sharp Sharp loan prides itself as the most convenient and cheapest loans in Nigeria with low interest rates, No pre-liquidation charges, exceptional customer services and quick turnaround time, we guarantee you peace of mind. With a customer base of over 250,000 satisfied returning customers, we are committed to meeting needs and fulfilling dreams. Our loans are cheap loans without hidden charges.
Features
Quick emergency Loans without collaterals for salaried workers (Federal and State government ministries and parastatals)
Disbursement of cash is same day upon submission of complete documentation.
No Pre-liquidation Charges on your settlement- Means you can settle at anytime without charges.
Loan Tenors range from 1 to 12 months. (24 months in some locations)
Disbursement Methods – Direct Credit to bank Account OR via CDL Cash Card.
Insurance cover for all Personal/emergency loans (Life and hospitalization insurance)
Quick Payday loans easy to access and collateral free in Nigeria
Requirements
Completed Loan Agreement Form and attached passport photo.
Letter of Introduction & Employment/Confirmation letter.
Guarantor Submissions, Proof of residence, Proof of earnings & Post Dated Cheques.
Valid Identification – Driver’s ID, National ID or Internationl passport.
Work ID (for salaried individuals only) & Bank Statements/Pay Slips.
For the upwardly mobile and professional segment of the market- we seek to meet their ever growing needs by providing a bespoke product that avails them quick payday emergency loans online without collaterals and with ease of access. Low interest rates and pricing, convenient repayment period, and excellent customer service to ensure their needs are timely met. The needs of our customers are put as priority and treated as such.
Features
Emergency loans or personal loans up to N4.5 million or more.
12 Months repayment plan.
Quick loans without collaterals
Quick emergency loans without guarantors
No account Opening.
No long queues.
Insurance on all collateral free quick Loans.
Requirements
1 Passport Picture.
Staff Identity Card.
Employment Letter and Last Salary Review Letter.
Valid means of ID ( National ID Card, Voters card, Driving license and International passport).
Need lifestyle or commercial assets? Need to start a business or to upgrade your home? Then yes you can get start of the art assets on our Asset Carry Go. Get assets or loan equivalent within hours and upgrade your lifestyle. We are here for you at your convenience. Call us today. Unique asset financing model for financing white goods, income generating assets (ice-makers, grinding machines etc.) and household equipment.
Features
Unique asset financing model for financing white goods, income generating assets (ice-makers, grinding machines etc.) and household equipment.
Tenors available are 3, 6, 9 and 12 months.
Asset Pickup within 24 hours of submission of completed documentation.
This product is open to both private and public sector organizations.
Purchase of these assets are at CDL accredited vendors with warranties and active after sales service.
Requirements
Completed Loan Agreement Form and attached passport photo.
In preparation for building the next generation entrepreneurs in Nigeria, we have provided a platform for serving corps members to access unsecured collateral free emergency loans during their service year for varied purposes. To start up a small business while in service, to gain a professional certification, to buy commercial and lifestyle products and urgent cash needs. We have made it so easy and most convenient. Packages are suited to carter for the youth corps members in need of startup capital. These loans are Collateral Free that helps corpers grow a business mindset while they prepare for entrepreneurship.
Features
Loans are collateral free
No guarantors needed for the loans.
No extra Charges/ Fee (Management fees, processing fees and credit check fee).
Seamless application online: reduced documentation, validation of customer is done in partnership wth NYSC.
Repayment are equal throughout the facility life.
Free life and Hospitalization insurance cover throughout the duration of the loan.
24 hours Turnaround Time.
Quick online loans processing ONLY.
Requirements
Photo of NYSC Identity card.
Photo of attestation letter from SAED.
Photo of Corps member’s face.
Photo of Corps member wearing full NYSC regalia.
Photo of valid ATM card of corps members NYSC account.
Photo of completed letter of undertaking clearly signed and dated by corps member.
Financial Goals are the priorities
and targets you set for how you want to spend and save your money.
Some financial goals you
might set as an individual include saving to buy a home or pay for rent, go on
vacation, start a business, pay off debt, etc. When setting a financial goal,
you must determine the length of time it’s going to take to reach your goal.
It can also be said that it
is not a person’s ability to save that encourages him/her to save money, but
the willingness to save forces him/her to do so.
For you to achieve your
financial goals, you need to take proactive measures. Here are some steps to follow
in achieving your financial goals:
Write out your goals: Writing
out your financial goals is the first step to take in achieving them. Because
if you don’t write them, you won’t do or see them with your eyes.
Track Expenses:
Monitoring your expenses is key to achieving your financial goals. Do well to track
your expenses daily, weekly or monthly. You can use expense mobile apps to do
this and be determined to doing this diligently. Tracking your expenses is very
helpful as it helps you to cut down on some unwanted expenses and in turn boost
your saving rate.
Follow a solid plan:
Sometimes, you might be overwhelmed barely looking at a list of your financial
goals. This is where creating a solid plan comes in. This helps you to know
where you need to start from, decide the next thing to do. Know your money
weaknesses and set out a plan to avoid or overcome them. Also, know your money strengths
and build on them.
Create accountability:
Setting and reaching financial is not an easy task, hence the need to have
somebody you can always trust to talk through your goals. Because along the
way, you will need words of encouragement and some reality checks. He or She
will check in on your progress and applaud you. What having accountability does
is that, it allows you not to leave your dreams on your shoulders but also
allows you pick someone to help you carry the load.
Re-evaluate your goals: Change
as they say is constant. It’s okay to have a change in your goals but don’t abandon
them. Reevaluate your financial goals monthly, quarterly or every six months so
they fit where you are and where you are going.
Getting Quick Loans are a sure way of achieving your financial goals. At Credit Direct Limited, we offer low interest emergency loans without collaterals or guarantors. You can apply on www.creditdirect.ng
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2020-03-04 16:58:292020-03-04 17:00:37Achieving your Financial Goals
Saving and Investing
sometimes are used interchangeably but there are differences.
Saving refers
to putting money aside for future use rather than spending it immediately thus
involving low risk and low returns while Investingrefers to putting money into financial schemes, shares, property, or a
commercial venture with the expectation of achieving a profit.
Below are the differences
between Saving and Investing
Purposes
You could be saving towards getting a new house,
paying house rent, buying a car or for any financial emergencies, etc.
Financial institutions offer several different savings options. We also have
some savings mobile apps that you can use to automate your savings whether
daily, weekly or monthly. The higher the income of a person, the higher is his
capacity to save. We can also say that it is not a person’s ability to save
that encourages him or her to save money, but the willingness to save compels
him or her to do so.
On the other hand, you can invest your money in stocks, property,
real estate, shares in a mutual fund etc. Investments are usually done to
achieve long-term goals. Hence, it is categorized as income investment or
growth investment.
The purpose of saving is to fulfill short-term or
urgent requirements while investingis done to provide returns and help in capital formation.
Risks
The risk associated with
investing is very high while saving is low or negligible
Returns
Returns are comparatively
high for investing while there is less or no returns for saving
Liquidity
Liquidity is high in savings
because you can have access to your money anytime, but in the case of
investment, you cannot have easy access to money because the process of selling
the investments takes some time, hence, less liquidity.
PS: Making
a choice between either saving or investing will depend on your goal(s) for the
money and your risk tolerance.
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2020-02-28 12:23:072020-02-28 12:23:14Differences between Saving and Investing
Personal Finance is defined
as the management of money and financial decisions for a person or family
including budgeting, income generation, investing, spending, saving, retirement
planning and investments.
We will be focusing on
explaining the most important areas of personal finance. The most important
areas are;
Budgeting:
This is a process of creating a plan to spend your money. Budgeting ensures
that you have enough cash for the things that are important to you and the
things that you need.
Having
a budget and following it will keep you out of debt. And if you are in debt
already, this will help you work your way out of it. The good thing about
budgeting is, when you know where your money is going, you can crush your money
goals faster.
Income: This is the money that
an individual or business receives in exchange for providing a good or service
or through investing capital.
It is
the starting point for our financial planning process and there are several
sources of income that generate cash that individuals or businesses can use to
either save, invest, or spend. Some of which are; salaries, wages, pensions,
bonuses, dividends.
Investing: In
finance, an investment is a monetary asset purchased with the idea that the
asset will provide income in the future or will later be sold at a higher price
for a profit. Though investing carries risk but having the mind to invest makes
you stay ahead of inflation, helps you build wealth etc.
Spending: This
is the money that is used for a particular purpose. You either by cash or by
credit. Managing expenses is just as important as generating income. If expenses
are greater than income, then an individual has a deficit. Good spending habits
are critical for good personal finance management.
Savings: This refers to the
money put aside for future use rather spending it immediately. Managing savings
is a critical area of personal finance. If there is a surplus between what a
person earns as income and what they spend, the difference can be directed
towards savings or investments. Savings helps you in emergencies, limits debts,
gives you financial freedom, etc.
Good financial management comes down to having a solid plan and sticking to it
Remember for quick loans log on to www.creditdirect.ng to chat with our sales consultants. Online loans, quick loans, emergency loans, all here and within hours.
Call 01 4482225 or 0700CREDITDIRECT
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2020-02-10 12:09:362020-02-10 12:09:39Personal Finance - Why it is important
What
is a Personal Loan? A personal loan is a type of unsecured loan
issued by an individual, organization or other entities to a borrower (an
individual or organization) and the borrower is liable to pay interest. This
loan is paid back in monthly instalments over a period.
Taking out a loan is greatly beneficial
when used and paid back correctly. Here are some top reasons to apply and
secure a personal loan:
1. Consolidate Debt: Debt Consolidation entails taking out a loan to
pay off others. When you apply for a loan and use it for debt consolidation,
you’re combining all of those outstanding balances into one monthly payment.
This grouping of debt makes it easier to work out a timeframe to pay off your
balances without getting overwhelmed.
2. Unplanned emergency expenses: Emergencies are inevitable. When they
happen, there is always a need to sort out some bills. Be it funeral expenses,
medical expenses, etc. Consider applying and securing a personal in this case.
3.
Alternative to a payday loan: A payday loan is a relatively
small amount of money lent at a high rate of interest on the agreement that it
will be repaid when the borrower receives their next salaries.
It could be so tempting to
take out a payday loan when facing financial hardships. A payday loan is most
times easier to get but carries extreme risks when you’re unable to pay back
the amount of money owed in the time agreed upon and also comes with a high
interest rate.
So, before you make up your
mind completely to secure a payday loan, consider a personal loan instead.
4.
Making a large purchase: If you don’t want to deplete your savings
account, consider a personal loan. You can’t wait get your dream car, your
wedding day is fast approaching, you need to pay for your children’s school
fees or you plan to go on a travel vacation? A personal loan will take care of
these.
5.
Start or Boost a Business: To start a business, you need a capital,
hence, a personal loan should be considered. And if you have a business running
already but would like to boost it by buying more products, running promotions,
etc., consider taking out a personal loan.
Note:A
personal loan can used for anything and it is not limited to the points. For
whichever reason you apply and secure a personal loan to do, always utilize
this financial resource responsibly.
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2020-01-30 11:33:592020-01-30 11:34:01Top 5 Reasons to Apply For A Personal Loan
Imagine
you having the capability to do whatever you want without having to worry about
money. Exciting, yeah? That’s Financial Independence! Before you can embark on
this journey to achieving financial independence, you need to take care of the
basics like paying off your debts etc. After that is taking care of, below are
some of the ways you can achieve financial independence.
Starting
a Business: As we all know, starting a business is not easy as there
is not guarantee that it will be successful. It is a risk and we have no choice
than to attempt starting one. You must be very sure whether you’re ready to
either quit your 8-5 job for your new business or make it a side business.
Starting and building a business is one difficult way to achieve financial
independence but when the business booms, the payoff is usually huge.
Monetizing
your skills: Another way to achieving financial independence
is by turning your skills into usable products. This is a good way for creative
people to monetize their skills or talents. Are you a writer, designer, comedian,
you can always put your skills or talents to good use by letting people pay to learn
from you or brands pay to advertise their products on your platform?
Living
an economical lifestyle: This is probably the easiest way to
achieving financial independence. How do you live an economical lifestyle? Does
it mean you have to be cheap? Living an economical lifestyle is simply tracking
and controlling your monthly expenses. It also means you need to save and
invest. Many of us have no idea how much we spend every month and it would be
shocking to know. Track your monthly expenses, avoid letting your expenses
creep up along with your increasing income.
Make
financial independence your goal and start working towards it.
Speaking The Language of Success: How We Created A World Class Brand At Credit Direct Limited
In my opinion, French is
arguably the most sensual language in history. The sheer finesse in the
pronunciation of each word in the French language is amazing, the feel is
exceptional and its very exciting to watch people speak it so fluently. The
French accent is so distinct that it is not difficult to identify a Frenchman
or woman when they speak. The exciting command and thought-provoking usage
makes you just want to understand and learn how to speak French. The language
is so versatile that its diction and words are borrowed by so many other
languages. While French language appeals to the senses, it also comes with a
powerful undertone that pulls you to any conversation when you hear it. In
addition to all these qualities, the French language is also simple to learn
and master. French language is among the most acceptable and most spoken
language in the world. The French brand communicates confidence and an aura
that inspires a lengthier conversation or relationship.
CLOSER
HOME
Credit Direct Limited, over
the years can be said to have positioned herself as the French of the Consumer
finance lending industry. We have brought out the best of the industry, setting
the tone for new entrants and making the space very competitive. We created an
industry that has over time served a lot of people who never believed it was
possible to get prompt services and solve customers’ financial problems so
rapidly and with the speed of light.
Our Language – “Sharp!
Sharp!!” is simple, easy to remember and clearly understood by all our
customers. When we first started, we gave the promise of getting loans within
24 hours when it sounded very unrealistic to a lot of people, but the doubts
only made us more determined to succeed in this noble business journey. This we
believe is one of the major strength of our business, the fact that we keep our
word, we gave a promise and till date its remains our bond.
Our Simplicity – “No
Collateral, No Guarantor, No Account opening, No pre-liquidation charges”. These
are core promises we communicated to our customers. Although a lot of people thought
it was impossible to lend on these terms, and we have proved that simple
lending terms will always fare better than complex and strict lending terms. We
introduced a different and simple approach to lending and today, it has become
the gold standard in the alternative lending industry.
Our Undertone – “Speedy
Funds, Convenient and Transparent” is direct and true to its promises. While
the catchy phrase is being used loosely in financial parlance in recent times,
many companies unfairly bury their additional charges when selling a loan to
their customers. At Credit Direct, loans are delivered without any form of “Hidden
Charges” which has endeared customers to us over time. We do not see customers as
opportunities to exploit rather we see our customers as individuals to partner
on a long and mutually beneficial financial journey by providing fast and
reliable financial services at a fully disclosed fee.
Our Precision and Perfection
in Service Delivery
All these “French” qualities
in Credit Direct are the little things that sets us apart from our competitors.
This differentiation can only continue to exist through precision and
perfection in our individual and overall service delivery to our valued
customers. Precision and perfection can only be achieved through innovative
works directed at improving customer experience and satisfaction. An efficient lending
platform, best in class talents with local and international experience,
efficient and effective customer service, top of the range customer experience
and above all a world class work environment. The average Credit Direct Staff
takes each task with total dedication and focus to ensure the output is
exceptional, little wonder how we have badged many awards including the Most Innovative Consumer Finance Lending Company of
the year 2018 by Business Day and the Best Social Impact Finance Partner
Nigeria 2019 by Capital Finance International. Awards befitting of a pace
setter.
Ways
we ensure we keep up the “French” in us at Credit Direct.
The
First step is employees’ sense of belonging to the company. Each staff
possesses a deep sense of ownership and understanding of the business and of
their responsibility. We have an “employee-owner” mindset, so we approach every
task knowing we are working for individual and collective goals. This mindset
helps us achieve more with less.
Next
step is handling issues/ Challenges professionally. Now this is our strongest point.
Because we are in a service industry, we are aware that a lot of times there
would be issues and challenges from customers and are therefore prepared to
handle them with courtesy and strong promise of resolution. Where the promise
has elapsed, we are on hand to ensure the issue is resolved, nonetheless. Our
customers are our Kings, so we as Kingmakers ensure to treat our Kings nicely.
Imbibing
the Credit Direct culture. An average Credit Direct Staff is energetic,
passionate, Caring, Trusting, Innovative, and a Team player.
We
perform our duties diligently- it is said that “a task done well 100 times
becomes a habit” and habits requires little brain to execute. Efficiency and
diligence have become our habit, and this helps us achieve a lot in terms of productivity.
The fifth
step is self- improvement- when you are happy with yourself, you are more
productive at work and in your personal life, we create a robust work life
balance for our staff with a top of the range relaxation lounge in the building
and a complete gym for staff after work hours. We have built a team of healthy
workforce that are ready and eager to do more anytime when called upon.
THE
CREDIT DIRECT “FRENCH”
We are passionate about our customers,
so we ensure to do the following
Complete
disclosure to customers – When it comes to customers, there is
no such thing as over-communication for us, we thrive on giving our customers
the most up to date information on their loans and investments, with this, we
keep them fully abreast of what is going on, what is new and what would soon
change. The amount of communication is
not so imperative as the timeliness, its context, and its ability to clearly
identify the value addition to the client. In a world of constant connectivity,
your ability to cut through the flood of subpar information with quality and
timely answers goes a long way.
Foster
Service Culture – built on elements of leadership principles,
norms, good work ethics, vision, mission and values. Culture is the set of
overriding principles according to which management controls, maintains and
develops the social process that manifests itself as delivery of service and
gives value to customers. Once a superior service delivery system and a
realistic service concept have been established, there is no other component so
fundamental to the long-term success of a service organization as its culture.
Ensuring
Service Quality– These includes strategies, processes and
performance management systems. The strategy and process design are fundamental
to the design of the overall service management model. Helping our customers
meet their needs and supporting them in the pursuit of their overall Peace of
Mind, is the foundation on which we thrive.
Customer Experience includes
elements of customer intelligence, account management and continuous
improvements. Perception is king and constantly evaluating how both customer
and end-user perceive service delivery is important for our continuous
collaboration. Successful service delivery works on the basis that our customers
are a part of the creation and delivery of the service. This we ensure to do to
keep our customer special.
Always remember that premium, precise and perfect service delivery is what a customer needs to stay with you, always give your best and success will be at hand.
Joseph Osodi, writes in from the desk of the Head of Brand Marketing and Communications.
For Quick Loans, visit www.creditdirect.ng and chat with our sales consultants.
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2019-09-06 12:00:232019-09-06 12:00:25Speaking the Language of Success: How we created a world class brand at Credit Direct
Credit Direct as a Social Enterprise- The Brand, The Persona.
Human-to-human
connections are the heart and soul of a business. Put
simply, business occurs when an individual or group of people deliberately provide
services that eases the life of another person in a profitable manner. A business is about solving problems,
alleviating pain points, creating a rapport with consumers, and providing
delightful customer experiences. Profit only comes when a sound business model is
matched with a positive customer experience. At Credit Direct Limited, the
knowledge of what business is truly about is what wakes us up daily, motivates
us to join the early morning rush, sit in the road rage patiently with a simple
purpose to arrive at the office as early as possible to serve our esteemed
customers.
Our
passion to serve is what propels the sales team to beat the torturous weathers
of Sokoto, Gombe and Katsina States and meander through the slippery footpaths
of riverine areas in Bayelsa and Rivers States in search of more Nigerians to
solve their financial challenges. The joy and amazement on the faces of
customers when they get credited with the requested loans within few hours is
what motivates our management to workday and night strategizing new ways to
make the business meet its promise and deliver a phenomenal experience to
customers. Even though the Credit Direct team may get held up in traffic for
long hours in Lagos, travel across the country to visit stakeholders or put
themselves in harm’s way walking the streets up North seeking another customer
to assist, our duty to serve and care for our customers brings fulfillment to
everyone in our value chain.
At
Credit Direct, we are a long chain of professionals, bond together by one
mission – we enable Peace of Mind. The fact that majority of Nigerians still
find it difficult to access credit at the point of emergencies motivates us to
think deeply about how to solve this critical socio-economic problem. There are
the loopholes to fill, there are openings to fix, there are needs to meet, and
fortunately there is Credit Direct to meet those needs.
The Credit Direct Brand is all about meeting the needs of those who were uncared for and those with genuine need for money but could not be accommodated not because of any fault of theirs but because the neglect was widespread and deep, because the divide between the affluent and mass market was deliberate to ensure there is always a second class category whenever it is decision making time. Credit Direct continuously disrupt the space and does what a lot of people including experts believe and consider “IMPOSSIBLE” to achieve, what industry legends regarded as a definite loss of revenue and reputation if ventured into. In fact, when we started, 6 months our proposal stayed in the hands of top business executives and government officials and the verdict was “try this at your own peril” why was that the narrative and how did we change the narrative to a winning one? The answer is simple, because the idea was not for “profit” or “loss”. It was not set up for the Balance Sheet figures at the end of every financial year, it was not set up for big board meetings and extravagant Annual General Meetings, it was set up to put smiles on the faces of salaried employees who are real economic actors in the theatre called Nigeria. To bring peace and fulfilment to a father whose child laid on the sick bed and would not be attended to till he makes a deposit. For the mother who toils daily yet cannot afford to pay the fees of the child and he is driven from school on the first day of the third term examination just because her salary had not yet been paid. For the hardworking civil servant whose rent is due, and the landlord has pasted the eviction notice with a short timeline. Now those are the real heroes we were born to help, and yes, we have created a long list of promoters across territories who never knew their potentials till they got their loans on the same day and sometime instantly.
I
can never forget the story of a dear customer who came into one of our branches
in the North, crying and sobbing that his only son lies sick on the hospital
bed and needs to make a payment for immediate surgery or else he would die, he
begged and pleaded for a loan, we sat him down and comforted him, gave him a
form to complete and requested a few documents to complete the loan request
process which he hurriedly left to get the requested documents. He returned in
2 hours and after submission, he sat there waiting, obviously with tons of
scenarios playing out in his mind, he paced all round the banking hall
muttering prayers under his breathe and at about 3:45pm same day he got an
alert, he screamed so loud it caused a stare and with a happy heart, he knelt
down in appreciation. For us that was the goal, that is satisfaction. We had
fulfilled our purpose that day.
Credit
Direct went unchallenged in the unsecured consumer finance space for over 4
years (April 2007 to December 2011) and recognized as one of the best
performing companies across all business performance indicators. This is a
clear evidence to what a company that puts customer satisfaction before profit
can achieve in a world of business previously considered to be a one-way ticket
to bankruptcy. Our success has inspired others to follow in our footstep,
increasing competition in the unsecured lending market. We encourage
competition because for us the idea is not to monopolize the market but to solve
a socio-economic need. So, while others try to outcompete us, we expand our
customer base simply by caring and connecting deeper with our customers. We
organized stakeholder’s forum, engagement sessions, understood our customers
better and then made heavy investment in Corporate Social Responsibility. We
upgraded schools and provided adequate learning tools for students, we provided
free health checks for our customers, we trained our customers (Teachers and
professionals) on entrepreneurial skills and service, we granted scholarships
to students who excelled in their studies as a motivation to others to ensure
that they level up and to show that there is reward for hardwork. We provided learning
materials and sponsored people living with Disabilities in our own little ways.
We sponsored events and projects that help create value for those who truly
need our support. Doing all these bring smiles to our customers and we look
forward to doing even more as each year pass by.
While
we invest in our customers, we are also particular about our staff “our
greatest assets” who ensure the brand is fully expressed along the fabric of the
country from North to South, from East to West, through the shore lines of the Niger
Delta to the Rocky terrains of the north. Indeed, we have the best team ever. The
fact that you can leverage staff who are promoters to sell your products and exceed
the needs of the customer gives you double assurance that you have built a
business and a product that is wholesome.
Our
unique way of doing business has endeared us to millions of customers around
the country who are the heartbeat of the Credit Direct family. We have created
a brand persona that resonates within the industry, we just don’t grant loans
we enable PEACE OF MIND.
Our
customers are the stars in our epic story, we are only the supporting character.
We
are Credit Direct Limited, Nigeria’s Number One Unsecured Consumer Finance
Lenders.
Joseph Osodi writes in from our Brand Marketing and Communications desk of Credit Direct Limited.
Do you need quick loans? Do you have an emergency and need a loan? Do you need online loans in Lagos? Call us today on 01 4482225 or send an email to CDLmarketing@fcmb.com.
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2019-07-03 18:48:112019-07-03 18:48:13Credit Direct as a Social Enterprise... The Brand.. The Persona
Recently there has been an upsurge in the general buzz around this phrase “customer experience” and most corporates across the globe including the Nigerian market are clamoring to get on the band wagon even though the greater number hardly know in which direction it is headed. While there is an increasing agreement that customer experience has become the differentiating factor among brand products and services which increasingly seem more generic, very few organisations actually realize what it is or how to arrive at a good customer experience.
Customer experience as we know it today is an evolved hybrid of several diverse disciplines and an epiphany from post purchase services and customer support to the frontlines of customer engagement. It is a concept that has grown over several decades from advertising market research in the 1920s through the 1970s to other customer focused initiatives like Total Quality Management (TQM) and the idea of customer satisfaction which came to prominence in the 1980s. These were initially measurement frameworks but progressively made the transition from product quality to value addition and paved the way for process engineering and more value initiatives in the 1990s such that increasingly attention shifted from customer satisfaction to customer value. Over time, the idea of capturing the voice of the customer took deeper root entrenched in the technological advancements of the 2000s which saw the rise of the Call Centers that offered the insight the voice of the customer could provide. This was particularly welcome as most companies sought to move away from relying on their own perceptions or theories about customer needs, desires, and feedback that left them tone-deaf to the voice of the customer. This voice of the customer was further refined with the emergence in 2003 of the 11-point scale Net Promoter Score (NPS) that subtracts brand “detractors” from brand “promoters”. The NPS made the erstwhile complex data easier for executives to understand and being so much cheaper than the complex metrices available at the time was greatly appealing and acceptable. Customer Experience as a discipline was then further entrenched when in 2011 the Customer Experience Professionals Association (CXPA) was founded. Today the concept of Customer Experience has transcended any one field of endeavor and is increasingly seen more as a company’s end-to-end interactive relationship with its customers.
Customer experience, as the phrase connotes, is therefore the actual interaction between a brand and its customers and though frequently confused with brand experience referring to the general impression of a company’s products and services, customer experience goes beyond mere impression to actual participation. These two concepts are so intertwined that for many they have come to mean one and the same thing however while an impression could even be formed from third party information and without any actual involvement, customer experience is the tangible and even emotional journey that provides that bridge from a customer’s expressed need to achievement of the customer’s ultimate goal. This journey may last as long as getting an entire education or be as brief as quenching a thirst but, in each instance, how the customer feels in the course of the interaction defines the type of customer experience delivered. Over the years the desire to deliver the best customer experience has led to bloated
Call Centers which ultimately became redundant with the ascendancy of interactive technology and do-it-yourself ( DIY) service platforms while for others their attempt to deliver the all elusive perfect experience has spiraled into technology addiction because they forget that technology in itself is just a tool which in the long run will only serve up a cold and lifeless package to the customer. This kind of service may initially be welcomed for its convenience but in the long run in spite of its attempts with chat bots bearing names of our neighbors and friends will also be detested for its inability to resound with the basic human need for warmth and empathy. It is therefore obviously counter-productive to serve up a generic “customer experience” dish because each customer has a unique perspective on their experience which begins the moment they engage with a brand, grows as they interact with its various touch points and lasts for the duration of the relationship. The traditional touchpoint-oriented, metric-driven way of thinking about customer experience however has a large blind spot which can only be fixed by taking an end-to-end view of the customer journey and the importance of understanding how interdependent individual touchpoints are along the journey. Many organizations are unable to evolve from the mental model of ‘having’ customers to ‘being’ a customer and so they fail to provide value that addresses the ‘customer need’.
The focus of any company seeking to effectively deliver customer experience should therefore be on addressing customer needs not improving a process in order to force it on the customer. The bedrock of a pleasant customer experience consequently lies in the culture of the people; the purpose behind the brand; the very foundation of how an organization conducts its business; their DNA, if you may. A case in point is Credit Direct Limited where the culture dictates that we embed current customer insights into every aspect of our operations by listening to and acting on the customer’s voice. The first very step is at the front line, where employees close the loop with customers on direct feedback, then using that insight we continuously change the way the process is designed or executed to suit the customer. The questions we always ask are: Exactly who are our customers as individuals? What motivates them? What do they want to achieve? What are the fundamental causes of satisfaction? Overall, every effort is made to personalize communication during every important phase in the customer’s journey.
To maximize customer experience, companies must shift perspective from touchpoints and focus attention on the more important issue: the customer’s end-to-end journey – an aggregate of the whole. It is logical to think in terms of touchpoints—the individual transactions through which customers interact with parts of the business and its offerings however these often prove to be tasteless when taken in silos, only by looking at the customer’s experience through his or her own eyes—along the entire journey taken—can you really begin to understand how to meaningfully improve performance. It is those companies that provide the customer with the best experience from start to finish along the journey that can expect to enhance their customer experience. As the good book says, better is the end of a matter than its beginning; It is the ultimate feeling you leave the customer with that truly matters and not one individual rung on the service ladder.
Achia Tor-Agbidye writes in..
Do you need Quick Loans? Let us help you now, Get up to N5Million emergency loans within hours. Call 01 4482225.
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2019-04-10 16:31:382019-04-10 16:31:41Rethinking Your Approach To Customer Experience.
What really is leadership? I can provide several
definitions from great authors and leaders, but I will like to work to the
basics, looking at its root. Leadership is ‘leader’-‘ship’, i.e. the ship of a
leader. What is a ‘ship’? It is a means of transportation from one place to
another. So, what does it mean to ‘lead’? The noun meaning of ‘lead’ according
to the Merriam-Webster dictionary is to be the first, to be in a position of
advantage, to be in the forefront or ahead, to be top or take initiative and the
verb meaning of ‘lead’ is to serve as a channel, direct a course or to guide on
a way, especially by going in advance or forward. A ‘leader’ on the other hand
(hold on, before you reach for your dictionary), simply put, is someone who
satisfies the above context. To piece the definitions together, leadership
means:
the means of moving ahead
to direct or chart a course to be the first or to
move forward
to serve as a channel to place others in a
position of advantage
Now that we have established the meaning of
leadership, let’s discuss what leadership is and what it is not. I will use the
elimination approach and start with what leadership is not.
What
Leadership Is Not
Leadership is
not a
reward for long service –
While consulting for several companies in the past, I have seen this error made
severally. There seems to be an assumption that since an employee has been in
an organisation for a long time, the logical next step is for them to lead. Long
service, although may be an advantage to a leader, it is not a requirement for
leadership and should not be the sole reason for rewarding people with
leadership role.
Leadership is not a special trait that only a select
few possess. It is
not inborne; it can be developed. Yes, the charisma may come more easily
for some, but leadership is more than that. There are training courses for
leadership, you can be mentored/coached to lead, and you can learn to lead from
other great leaders. Leadership is not for a select few, anyone can learn to
lead.
Leadership is not just about influence.
That you have great charisma and can sway people with your words or style or
get them to submit to you doesn’t necessarily make you a leader. Influence is
beneficial in leadership when combined with other attributes. Influence alone
does not make you a leader. While I am on this table, let me shake it well,
that you are a social media influencer does not make you a leader. We shouldn’t
misconstrue these things.
Leadership is not superiority; it doesn’t
mean you are the smartest person in the room. Superior talent, skill, network,
qualification, etc. does not make you a leader. That you are a leader, does not
mean you are superior – you do not become a leader because you are superior
neither do you become superior because you are now a leader.
Leadership is not a personality type. No one personality type is best
for leadership. Your being introverted or extroverted does not place you
in a better position to be a leader.
Leadership is not about instilling fear in people.
While good leadership comes with reverence, the leader does not start out with
that objective. In fact, fear and reverence are two different things. When
people flee at your presence or tremble at the thought of you, it is no longer
leadership!
Leadership does not mean been exalted, somewhat
like been on a pedestal where you cannot be reached, addressed or even
corrected. Leadership does not mean closing the access that others have to you.
It doesn’t mean you are above the law.
Leadership
does not mean using others to achieve your goals. I have saved this one for last because I know
some people will raise their eye brows here. You thought leadership was about
setting goals and marshalling the team to achieve them. That will make you a
good manager, not necessarily a leader. Sorry to burst your bubble.
I have identified what leadership is not so that
you can eliminate them from your mind set and begin to rethink leadership.
What
Leadership Is
Going by the definition of leadership provided in
this article, I will use the analogy of the ship. I will liken the ship to the
organisation or entity, the captain to the leader, the people on board the ship
to the followers. There are three primary responsibilities that every leader
must excel at:
Clarify the Destination: I consider this the most important job of the
leader because every other activity carried out by the leader revolves around
this. If the vision is not properly crafted and communicated, the ship will be
headed nowhere. There will be confusion, resources will be wasted – you don’t
know what’s needed or how much is needed, etc. A properly crafted vision must be one that is shared
and one that advances the collective. It may emanate from the leader,
but everyone on the ship must buy into it. Otherwise, one follower will reach
for one sail to increase the speed and the other will be trying to make a turn
at the same time. What you have is chaos, and eventually, destruction of the
ship. The destination or vision must be clear, shared and well communicated.
Clarifying and communicating the vision also helps ensure you have the right
people on the ship. The people on the ship are not taking a jolly ride, they
must be people who also desire to go to the planned destination. It shouldn’t
just be the leader’s vision, it should be everyone’s vision.
Chart the Course: There is a Yoruba adage that means, there are
several entry points into the market. When a clear picture of the destination
or vision has been shared, the leader must chart the course to the destination.
How do we get there? in what state do we want to get there? when must we get
there? Craft a strategy, develop a plan to get there. The plan must be clear;
clear enough for everyone to grasp it without you being there. It shouldn’t be
your plan; it should be our plan.
Sail, adjust, sail: Once the vision is clear, and the strategic plan
has been adopted, all that’s left is to sail. Harness the collective capacity
of the people and sail. Sail according to plan, sail towards the vision. The winds will blow,
course-correct and continue sailing. If circumstances make you lose sight
of the vision, review the vision now and again to strengthen your focus and
ignite passion. Keep inspiring the people to keep their gaze on the vision and
fully apply themselves and you will arrive the destination soon enough.
Three simple responsibilities, you may say, but
the establishment and sustainability of organisations rest on the leader’s
ability to skilfully execute them. Successful leadership requires trust, heart
and grit – I call them the pillars of leadership. I will talk about them in the
next publication.
Are you currently in a leadership role? Do a quick self-assessment on how well you are faring on these responsibilities. Also check yourself against what leadership is not. If you see areas that you are doing well, give yourself a pat on the back. If you identify areas of improvement, pen them down and seek ways to close the gap. We need more leaders. Leaders who will help us see a new horizon, who will skilfully chart the course despite our diversity and advance the cause of our organisations.
-Oluwatosin Oyebola
Do you need Quick Loans online? Do you need Loans without Collateral? Are you stranded and you cant get out fast? Call us today for quick loans within hours, No Collateral, No Guarantor, No Account Opening, No Pre-Liquidation Charges. 01 4482225 or 0700CREDITDIRECT.
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2019-03-13 07:53:102019-03-13 07:53:12Defining Leadership: What It Is; What It Is Not.
In today’s article, we focus on the only
employer of labour – the customer. It is not news that all economically productive
Nigerians (paid and unpaid labour) are engaged within the context of a defined
arrangement to render services or deliver products. At the extremes, house-wives
are engaged within the context of a family (delivering service to the home),
and politicians engaged within the context of a political party and
constituencies “to serve” the public’s interest. The organisations that demand our time and
service in exchange for wages or other forms of compensation are either profit
oriented or not-for-profit oriented. Further classifications of for-profit organisations
range from Corporations (large corporates) to sole proprietorship (the classic
one-man business) while not-for-profits include Non-governmental organisations,
Foundations, Government & Government-related establishments. While there
are differences among organisations’ arrangements, businesses and structures;
there is a unifying element called CUSTOMER and there is also a consensus that
the customer is important. Even the average Nigerian politician now know that
electorates “the politician’s customers” are important.
How Important is the Customer?
There is a popular saying that “the customer
is king”. But is the customer really king? Let us quickly test this with a few
questions: Have you ever got stuck on an idea because you are unsure if the
service or product to be produced will sell? Have you ever launched a product
or service you thought would be successful but didn’t sell enough to break-even
let alone make a profit? How about business promotions, incentives or loyalty
programs offered that you were sure will move the market but did not? Ever
wondered why you keep losing customers to competitors, or outcomes of several
planning sessions, professional advice and consulting-spend that did not make
significant difference to sales nor profit?
The answer to all questions above and many
more is the psyche of your CUSTOMER! The interesting thing is that the handlers
or owners of organisations are worried about making their products or services
appealing to customers because buying decisions positively connect with organisations
specific outcomes such as a mandate, sales target, revenues, profit. However, the
open secret is that customers are not interested in the organisations nor their
financial performance. On the contrary, organisations are dead without
customers. Therefore, it is safe to say
that the customer is not only king but the life blood of every business.
The Pitfall to Avoid About the Customer
Many businesses (small & BIG) echo their
customer focus and initiatives for customer satisfaction, but unfortunately,
they plan and implement in the wrong direction. The cause of these is closely
related to the fact that the hearts of many organisations (people, process,
systems, structure, rewards, etc.) remain rigidly product-centric, channelling
attention and resources towards developing products or services without careful
attention to consumers’ expectations. Most organisations therefore live in an alternate
reality to their customers, holding an assumed belief of customers’ perception
of their products and/or services as true when many times it may be wrong. Organisations
that enforce their commitment to customer satisfaction from this standpoint will
continue to lose large numbers of customers in the increasingly competitive
marketplace.
The Journey to Satisfy the Customer
To demonstrate how the
journey of customer focus should take-off, let me share two examples:
A baker who specialized in baking bread located his bakery in a densely
populated settlement in Ibadan. The baker started his bakery believing he knew
what the customers will want in a bread, the usual he said, “competitive price,
nutritious bread evidenced in taste, relatively heavy weight, attractive
packaging and of course with NAFDAC registration number”. Alas, while the
business owners’ perceptions are all lofty, after about a year in business, the
baker learnt the sad truth that what he initially thought was important to the
customer turned out to be the least of their priority. While speaking to a good
number of his customers he learnt their true priority. They echoed to him, “what
we really want is a bread with inner space that can be loaded with protein –
bean cake, eggs (this clearly contradicts the baker’s initial perception that
customers wanted a relatively heavy weight bread), and we buy the tallest bread
within the same price range on the shelf (neither weight nor width mattered,
only length!). Disappointed, he said to himself, if only I knew this earlier,
my focus would have been sharper and my sales, better!
A Lagos & Abuja based consulting firm named Management
Transformation conducted a survey on factors that influence customer’s choice
of Quick Service Restaurants (QSRs) in Nigeria. Findings showed that while
restaurant owners held ambience, variety of dishes, prices and other factors in
high esteem, customers are all about the old faithful’s – quality of food and
service, as they represent the most important factors to customers’ decision
making on a restaurant choice.
So, from the above examples, the first simple
principle to being customer focused is to know your customer. Many have been in
businesses for years and they truly don’t know their customer. In-fact; you,
your friends, family, neighbour, your average church or mosque members may not
be the definition of your customer. Hence, wholly adopting their wants and
suggestions can be damaging to your customers’ satisfaction. Imagine the irony
of asking your grandparent on the type of a mobile phone your spouse will like,
even with the best of intentions, it is unlikely to be on point! Therefore, it
is fundamental that organisations begin to re-think approach to customer
satisfaction and seek ways that guarantees competitive edge. The most effective
way is by adopting the business specific customer-centric mindset, starting
with a clear understanding of your customer.
The second principle in this article on the
journey of being customer focused is another simple and obvious principle which
can be picked from the examples above. If you want to know how to serve your
customers? Ask them. Many businesses embark on unnecessary projects and schemes
aimed to impress the customer but end up adding no value to the business and
sometimes destroy value. Imagine a company that felt an internal push (not
customer) to rebrand and successfully changed a product wrap that the customer
still wanted. The result was a decline in sales contrary to the intention.
The third principle I invite readers to note
is that when your customers finally speak to you, take it as being entrusted
with the life blood that the survival of the business is hinged on, and don’t
betray their trust. Don’t be arrogant, act on your market’s feedback because if
you do not, others will and remember the customer is not interested in your
company but relative superior satisfaction.
Businesses (existing and start-ups) that can
embrace the above principles will do well in their customer satisfaction
journey and in-turn have their business generate better sales and
profitability. Examples abound of businesses and industries that are listening
to their customers and acting on the customers’ response. Industries examples
include the Nigerian Fashion & Music Industries that have continued to
evolve and currently being shaped by entrepreneurs who listen and act on
customers’ and markets’ request.
Businesses that will not embrace the customer centric principles have unknowingly adopted a strategy tagged “picking up coins in front of a bulldozer”, you may have momentary gains, but such businesses are unlikely to exist profitably in the long-run. Let me leave business owners, intrapreneurs and aspiring business owners with a few questions; Who are your customers? How are you presently pursuing or plan to pursue your customers satisfaction? Are you getting ahead and getting the results you want? What needs to change? Based on the principles described in this article, are you ready to make the change? These are the relevant questions I invite readers to reflect upon and provide objective answers to because change cannot occur until you realise the need for change by acknowledging the limitations in your present situation.
Please send your comments and answers on www.creditdirect.ng/blog. You can also drop comments on our social media handles @creditdirectltd
Quick Emergency loans available to salaried employees. Call 01 4482225, 0700CREDITDIRECT
/wp-content/uploads/2016/08/cdl-logo-white.png00Credit Direct/wp-content/uploads/2016/08/cdl-logo-white.pngCredit Direct2019-03-06 12:04:192019-03-06 12:04:23Customers Are Not Interested In Your Company, Only Their Satisfaction.
We use cookies on our website to help us improve our services to you. By accessing or using our Service, you consent and signify that you have read, understood, and agreed to our data collection practices described in our Privacy Notice. However, you may visit "Cookie Settings" to provide a controlled consent
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.