Entries by Credit Direct

Rethinking Your Approach To Customer Experience.

Recently there has been an upsurge in the general buzz around this phrase “customer experience” and most corporates across the globe including the Nigerian market are clamoring to get on the band wagon even though the greater number hardly know in which direction it is headed. While there is an increasing agreement that customer experience […]

Defining Leadership: What It Is; What It Is Not.

Defining Leadership What really is leadership? I can provide several definitions from great authors and leaders, but I will like to work to the basics, looking at its root. Leadership is ‘leader’-‘ship’, i.e. the ship of a leader. What is a ‘ship’? It is a means of transportation from one place to another. So, what […]

Before Engaging In a Price War…Is It Your Price?

One of the interesting P’s in the four (4) P’s of marketing is Price. It may interest you to know that of the 4P’s of marketing (Price, Product, Promotion and Place), Price is the only element that speaks directly to the top-line or the revenue earning potentials of the business. Will it be safe therefore […]

Five Reasons Why Small Businesses Fail

If you cast your mind back to your interaction with most entrepreneurs (and if you are an entrepreneur yourself), there is a high probability that you will find a common denominator amongst all the entrepreneurs you meet. There is an unbelievable dosage of passion and energy that is always evident when an entrepreneur is describing […]

Responsible Lending As A Credit Risk Management Strategy

The principles of responsible lending became popular after the infamous United States subprime mortgage crisis which occurred between 2007 and 2010 but had been introduced earlier in some countries like the United Kingdom. The crisis itself was caused by sharp decline in home prices but made worse by a housing bubble driven by the proliferation […]

Develop a Saving Culture

Set your Goals: At the beginning of each month, set your target savings goal and be clear with them, ensure to define the pathway to it. Be specific with timelines and ensure they are realistic in every sense of it. While there would be distractions everywhere, please ensure to be diligent with your set goals. […]