Entries by Credit Direct

Credit Direct as a Social Enterprise… The Brand.. The Persona

Human-to-human connections are the heart and soul of a business. Put simply, business occurs when an individual or group of people deliberately provide services that eases the life of another person in a profitable manner. A business is about solving problems, alleviating pain points, creating a rapport with consumers, and providing delightful customer experiences. Profit […]

Rethinking Your Approach To Customer Experience.

Recently there has been an upsurge in the general buzz around this phrase “customer experience” and most corporates across the globe including the Nigerian market are clamoring to get on the band wagon even though the greater number hardly know in which direction it is headed. While there is an increasing agreement that customer experience […]

Defining Leadership: What It Is; What It Is Not.

Defining Leadership What really is leadership? I can provide several definitions from great authors and leaders, but I will like to work to the basics, looking at its root. Leadership is ‘leader’-‘ship’, i.e. the ship of a leader. What is a ‘ship’? It is a means of transportation from one place to another. So, what […]

Before Engaging In a Price War…Is It Your Price?

One of the interesting P’s in the four (4) P’s of marketing is Price. It may interest you to know that of the 4P’s of marketing (Price, Product, Promotion and Place), Price is the only element that speaks directly to the top-line or the revenue earning potentials of the business. Will it be safe therefore […]

Five Reasons Why Small Businesses Fail

If you cast your mind back to your interaction with most entrepreneurs (and if you are an entrepreneur yourself), there is a high probability that you will find a common denominator amongst all the entrepreneurs you meet. There is an unbelievable dosage of passion and energy that is always evident when an entrepreneur is describing […]

Responsible Lending As A Credit Risk Management Strategy

The principles of responsible lending became popular after the infamous United States subprime mortgage crisis which occurred between 2007 and 2010 but had been introduced earlier in some countries like the United Kingdom. The crisis itself was caused by sharp decline in home prices but made worse by a housing bubble driven by the proliferation […]