As the government and economy adapts to the impact of Covid-19, SMEs must implement strategies to help secure firm footings and prepare for post-COVID economic conditions, the future of work, and long-term sustainability.

SMEs and large enterprises have experienced various forms of contraction, in some cases, closure of the businesses. Many companies had thrived on an existing modus operandi and were not prepared for the impacts of the pandemic. However, the lockdown and the emergence of social distancing has caused businesses to incorporate innovative working arrangements like remote working, online services as well as sequenced attendance

It is no news that SMEs in Nigeria contribute a whopping 48% to our national GDP, account for 96% of businesses, and provide for 84% of the employment of our citizens. With a total number of about 17.4 million, they account for about 50% of industrial jobs and nearly 90% of the manufacturing sector, in terms of the number of enterprises.

Covid-19 may have proven disastrous for your business, (as it has for many others). Getting up and running again may seem like an impossible challenge, but coming back from the brink is possible. Here are some ways you can reposition your business post-COVID-19.

Build Your Online Presence.

Many businesses that did not have an online presence practically crashed during the lockdown which brought a halt to movement and large gatherings. This caused many businesses that existed mainly on physical interactions to pack up.

The world has moved online, and the emergence of digital dominance has made it necessary for more people to rely on the internet to look for the products and services that they need. Any business that does not effectively use this platform risks losing new lucrative opportunities. Business owners must learn that it is a huge travesty to plan your strategy without having an online presence.

Review & Strategize
Your business model may have worked perfectly fine pre-COVID-19 but coming out of it may mean you have to do some fine-tuning. Specifically, you may need to consider how your business can pivot to adjust to a new normal.

Flexibility is one of the keys to thriving after the transition. Understand that the pandemic has affected the world economically and otherwise. Hence, it is crucial to adapt to the changes by inculcating new plans, being versatile and multifaceted rather than being inappropriately unbending.

When going over your business plan and business model, clarify your business’s strengths and weaknesses, consider what was working before that may not work as well now, and see where you can adjust or improve to remain competitive. Ensure to revisit your business goals to make sure they’re S.M.A.R.T, given the current circumstances.

Develop a Contingency Plan

While restrictions may have recently been lessened somewhat, it’s important to remember that we’re still in the middle of a pandemic, as a cure is yet to be uncovered. Therefore, it’s important to prepare just in case the worst-case scenario happens and there happens to be another wave of the pandemic just around the corner.

You can never over-prepare in business, after all, so make sure you have fail-safe strategies developed and at hand just in case. Whether it be a hands-free delivery system, the use of local suppliers to avoid contamination, or an entirely new service, take time now to think about how you can keep your business safe should a second wave come.

Revise your  budget to account for New Spending

Coming out of the COVID-19 pandemic, you may have to spend money before you can make money.

For instance, you may need to spend money on hiring and training new employees or rehiring ones you had to lay off. You can however train the available staff. Inventory may need to be purchased, and you might have to rev up your advertising budget again to start building fresh buzz. I would downplay spending on Advertising for now as you can leverage social media at a low cost to give you a higher impact before you launch with a bigger spend. Since the new normal has gone digital, it would be profitable to maximize your budget.

As part of your recovery plan, you should have a clear idea of what you need to be budgeting for and what you can cut to make the most of the revenue you do have coming in.

An extreme step you could take during this time is deferring paying yourself a salary or taking a pay cut. This is believing that you have isolated your personal finances from your business. Once this has been done, you would conveniently track your expense and align with your goals. Remember without proper accounting you would not be able to get loans or contracts.

Diversify

Companies grow faster when they have an array of products, businesses soon come to maturity at some point, and after that, the decline sets in. We have seen companies boom and crash all because they focused on only a mono-product. By the time competition comes in, they cannot sustain the pressure that comes with competition. This is not to say there is anything wrong with specializing in a product, there is a need to improve, expand and grow within your industry. Gaining more grounds with varied products would help the company in times of uncertainty.

Whatever you do, remember you must be sustainable to succeed. You can outsource some functions of your business if it would be cheaper and more convenient. By doing this, you would save overhead costs and other expenses that would have drained your profit.

You do not have to be an Ivy League analyst to realize that the economy – and stock market – is going through some serious ups and downs now.

In fact, you can see that:

• Businesses are closing.
• National debt is soaring.
• Interest rates have decreased.
• Stocks have gone up and down.
• Unemployment claims remain high.

And you can also feel a sense of uncertainty in the air.

So, if you are worried about the next recession then you have come to the right place.

Let us walk through the 9 proven strategies on how to prepare for a recession below.

What is a Recession?

First, it is important to understand that the markets go through cycles. They go up and they go down,

The historical data suggests the following:

• What comes up, must go down.
• What goes down, must come up.

To be a little more technical, you can see that the stock market has periods of growth and periods of decline.

Recession Defined: A recession is a temporary period of decline in the stock markets and economy.

The emphasis is on the word “temporary.”

The technical definition of a recession is the following:

• 2+ consecutive quarters of negative growth in the nation’s gross domestic product (GDP)

A GDP is the total value of what is produced (goods and services) within a country’s borders.

Check out the chart below, which can give you a better idea of GDP by country:

As you can see, the U.S. is the top producing country, followed by China and Japan.

Back to the subject at hand: What is a recession?

Additional indicators that could suggest you are in a recession include:

• Rising unemployment
• Decreasing stock prices
• Reducing real estate value
• Eroding consumer confidence

Consequently, a recession could seriously impact your personal finances.

That is why it is important to prepare for a recession today.

And if you have lived through the Great Recession of 2008 or the very recent COVID-19 related recession of March 2020, you will remember that feeling of anxiety.

Pro Tip: Try tuning out the media when you know you are entering a recession. The media know that fear sells, so expect to see stories of doom and gloom.

Remember that every time the economy went down, it also went back up.

So, you have every reason to feel confident that you will not lose your money in a recession.

In fact, you can make some serious gains in the stock market – if you play your cards right.

How Long Does a Recession Last?

According to the National Bureau of Economic Research, a recession typically lasts around 11 months.

However, recessions are not made equally.

Recessions can be:

• Long and mild
• Short and mild
• Long and severe
• Short and severe

I am sure you may still remember the sting from the Great Recession of 2008.

Pro Tip: If you continue to make regular investments throughout a recession and buy stocks when they are priced very low, you can still make massive gains in the long run.

What Happens During a Recession?

Basically, the economy takes a nosedive when you are in a recession.

Here is probably what you will see during a recession:

• Increased layoffs.
• Decrease in wages.
• High unemployment
• Increased government debt
• Stocks and bonds fall in value.
• Decrease in consumer spending.

The Bottom Line:

When the economy recovers, the negative trends of the recession will also start to recover. You just must focus on the long term.

How to Prepare for a Recession

There are a few ways to prepare for a recession, which we have outlined below.

Although no one has a crystal ball to tell you when the next recession will come, you can tell from history that each recession is followed by tremendous economic growth.

So, remember to investigate the long-term and know that 99% of the time, you will see much better economic growth after a recession.

Let us get started.

1. Increase Emergency Savings

Before you even think about investing, first consider how much cash you have saved up.

That is why you want to have a solid emergency savings fund ready to go in the case of a recession.

Pro Tip: To have a “good” emergency savings fund, you will want to have 3 to 6 months’ worth of your living expenses saved up.

So, if you spend about N3,000 per month on basic living expenses, including:

• Rent
• Taxes
• Groceries
• Student loans

…Then your emergency savings fund should have between N9,000 to N18,000 saved in cash for emergencies.

It is not much compared to where interest rates used to be 20 years ago (we’re talking 2% to 3% or higher), but those rates are the highest in the current market conditions.

2. Pay Off High-Interest Debt

Debt is terrible in any type of economy – but it can especially be a heavy burden during a recession, where fears of unemployment (and consequently no income) may be in the air.

Below are some examples of high-interest debt:

• Payday loans
• Credit card debt
• Other personal loans

Basically, you want to start paying off debt with interest rates of 10% or more as fast as possible.

When you pay off your debt, you have fewer payments due, which can help ease your mind, especially during a failing economy.

Once your debt is paid off, you can use your money to:

• Invest in the stock market.
• Pay off other, lower interest debt.
• Put toward your emergency savings.

Check out the 5 key benefits of debt consolidation:

• Decreases your stress.
• Ability to pay off debt faster.
• Could improve your credit score.
• Typically, you pay lower interest rates.
• Instead of making multiple payments, you only pay 1x.

3. Stick to your Budget

If you want to prepare for a recession, you must learn to live within your means.

Here is the simple formula to sticking to your budget:

Budget Formula: Expenses < Income = Becoming a Millionaire

In other words, your expenses must be less than your income.

A budget is a millionaire planning tool to help you optimize your money so you can build the future you want. Sticking to your budget – and not spending more than you earn – is going to be SUPER helpful, especially when a recession is looming on the horizon.

By living frugally, you can free up a lot of your money to:

• Pay off debt.
• Invest for retirement.
• Use toward emergency savings.

4. Cut Down Expenses

As your income increases, it is probably a good idea to check out where you can cut costs and save more money.

In addition to sticking to your budget, as discussed above, it is also important to avoid allowing lifestyle creep to nibble away at your net worth.

Lifestyle Creep Defined: Lifestyle creep happens when you spend more money as you earn more money.

Instead, try training your mind to save more money as you earn more money (and keep your expenses the same).

Since the chances of your income being slashed or eliminated are high during a recession, you want to make sure you can live without certain expenses.

That is why it is important to learn how to cut costs before a recession hit.

Below are some easy ways to cut costs fast:

• Cut the cord.
• Find a roommate.
• Go thrift shopping.
• Terminate subscriptions.
• Bargain with your utility companies

5. Diversify your Investments

Have you ever heard of the saying: “Never put all of your eggs in the same basket?”

Well, the same goes for your income streams.

Imagine depending on just 1 income stream during a recession… and then facing the reality of being let go from your company.

Without income, it is going to be hard paying for your regular living expenses – not to mention the difficulty of finding a job during tough economic times. So, do not rely on just your 9 to 5 job.

There is a reason why the average millionaire has 7 income streams.

6. Become a Side Hustler

If there is one thing I learned, it is this: Start building your side hustle as soon as possible.
I’m sure you can already tell what my favorite side hustle is… it’s blogging!

Check out the top 3 side hustles and their monthly income potential:

Now keep in mind, you probably will not see numbers even close to the numbers above within the 1st, 2nd or likely even 3rd year of pursuing your side hustle.

But, if you:

• Are consistent.
• Are committed.
• Stick with your plan.

…Then chances are, you will likely succeed.

7. Live on 1 Income Stream

This rule of thumb only works if you live with your partner and both of you are earning income.

One of the best ways to prepare for a recession is if you and your partner live below your means by:

• Saving 1 income stream
• Living off the other income stream

Living off only 1 income stream can help you with the following:

• Pay off debt.
• Save for retirement.
• Keep investing during a recession.
• Increase your emergency savings fund.

The Bottom Line:

If you practice living off only 1 income stream when times are good, it is going to be very easy for you and your partner to live off 1 income stream, should (worst case) 1 of you lose your jobs during a recession.

8. Invest in Yourself 

One of the key outcomes of a recession is high unemployment.

And even though you may be completely crushed that you were let go of your job, you can use that opportunity to invest in yourself.

That is of course assuming you have:

• Paid off your debt.
• Additional income streams
• Bulked up your emergency fund.

How do you survive a recession?

You can survive a recession if you prepare properly beforehand.

Some steps you can take include:

• Invest in yourself.
• Stick to your budget.
• Live below your means.
• Build an emergency fund.
• Build extra income streams.
• Diversify your investments.

Credit – MMW.

Remember, while you prepare for life during the recession, we would encourage you to start a passion project, something you love to do without much effort, monetize it and make the most out of it. We are here to provide quick loans for you. Get Quick unsecured loan without collateral, no guarantor, no account opening. Credit Direct Limited enables your peace of mind.

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